ABOUT Danimás
Danimás is built around a simple truth: strength training doesn’t just transform your body, it recasts how you move through the world. We're a community of women who bring an athlete’s mindset to everything we do, creating space for both grit and glamour without compromise.
Founded by Dany Garcia—accomplished entrepreneur, professional bodybuilder, Hollywood producer, and so much more—we reject one-dimensional definitions of what women can be. Our content celebrates strength as both physical power and mental toughness, recognizing that the discipline of showing up for yourself daily builds the resilience needed for everything else.
We believe in the sacred power of the huddle—women supporting women—and that style enhances our performance and self-worth. Here, being "más" means defining greatness on your own terms, in the comfort of a community that lifts as it climbs.
No permissions. No apologies. No limits.
OUR FOUNDER
DANY GARCIA
As the visionary chairwoman of The Garcia Companies, Dany Garcia is the architect behind some of today’s most successful global enterprises and brands, overseeing a diverse portfolio of businesses in entertainment, sports, food and beverages and personal care. She is a former professional athlete, Hollywood producer, philanthropist and the first woman to be a majority owner of a football league.
OUR NAME
Danimás draws inspiration from our founder’s childhood nickname — Danita —while honoring her Cuban-American heritage with the Spanish word Más, meaning “more.” Together they signify our belief that every woman can realize her girlhood dreams and revel in her boundless potential.
OUR LOGO
THE HUDDLE
Made up of interlocking Ds, our brand mark honors the essence of The Huddle—a sacred space of female allyship that transcends sports to embrace all close-knit, purpose-driven communities.
The design symbolizes the unbreakable bonds formed when women support, uplift, and empower one another. Each D represents a distinct individual whose talent and drive amplifies when joined with others. It's where vulnerability meets strength.
At Danimás, we've built our foundation on this timeless concept. We believe in creating pathways to connection. We honor the power that emerges when women stand shoulder to shoulder—on playing fields, in the gym, at work, in social atmospheres and during life's most challenging and exhilarating moments.
We want to welcome you into the Danimás huddle. Your stories and voices enrich our collective narrative. Your presence completes our circle.
