How Claire Prince Is Made for More

Claire Prince is a multifaceted athlete and coach: a Nike trainer, AARMY coach, former NCAA basketball player, and competitive boxer. As an independent trainer, her impact goes beyond physical transformation—she empowers individuals through discipline, resilience, and movement. We spoke with her about the mindset that fuels her work, how she leads by example, and the ways her experience as an athlete shapes every aspect of her life.

DANIMÁS: What did you always just  know  about yourself? 

CLAIRE PRINCE: I would end up in New York.

D: “Having it all” is old news. We’re here for being it all.  What makes you a Trailblazer—a woman who contains multitudes?

CP: I am not afraid to try. Not only am I not afraid to try, but I am also unafraid of being the one to try first. I read a quote somewhere that said something along the lines of, “Being a leader doesn’t mean you have followers, it means you go first.” If I am a Trailblazer, it’s because I embody that.

D: This brand is for women who are  Made for More  —the kind who’ve been called “too much” and made it their superpower. When have you been unapologetically “more”—and how did it serve you?

CP: From a fitness standpoint, I'm consistently doing more than the average person. I find that does one of two things: Either my actions will inspire people to do the same, or they will trigger their insecurities. Either way, I'm not doing less.

D: You played NCAA basketball and have competed in boxing. What about those experiences still powers you today?

CP: Sports have taught me how to have grace under pressure. I find that skill comes in useful in many situations.

D: In business, what’s your version of a pre-game warmup? What is your go-to post-game recovery?

CP: I always make sure to do my research. 

D: Athletes know stats are only part of the story. What are your personal KPIs or the metrics you  actually  use to measure success? 

CP: I don’t really measure my success because I don’t feel as though I’ve gotten to where I’d like to be yet. But if I had to, I would measure it by how physically healthy I am. That is something that is important to me and if I can maintain that, then I am successful.

D: Tell us about the level of discipline you practice as an elite athlete and trainer. What’s one nuclear action people can take towards discipline that doesn’t require a massive shift?

CP: I am someone who doesn’t drink or smoke. In a world where those are common vices, it takes discipline to maintain that lifestyle. My advice for building discipline is: get into the habit of not negotiating with yourself when you set an intention.

D: As Athletes of Life, we’re shaped by our losses as much as our wins. What’s one memorable loss that changed your perspective and what did it teach you? 

CP: I don’t have a particular loss that changed me, but in hindsight, I do think I spent a little too much time helping someone else build their dreams as opposed to chasing my own. It taught me to prioritize myself as well as helping others.

D: Who’s in your huddle? Who are the ride-or-dies who fuel you? And who would you love to bring into it next?

CP: Though I am a big self motivator, I am also a person who is easily inspired. I find inspiration in many places. As of late it’s been at AARMY with Akin.

D: As a brand, we’re excited that muscle on women is becoming more mainstream. You’ve got it and you’ve had it. What’s your favorite way to express your femininity while also highlighting the muscle you’ve worked for?

CP: I don’t ever really go out of my way to express femininity, but I do enjoy shoes! I love a good heel. My favorite designer is Saint Laurent.

D: Why do you train? 

CP: I don’t know what a life looks like without it.

D: What’s next for you — what’s your Más or “More”?

CP: I’m not sure, but I know it includes fitness and sports.

D: What’s your advice to the next generation of athletes? 

CP: Whatever sport you decide to compete in, go all in. At the end of it all, you’ll have memories of what you’ve done and not dreams of what could have been.

D: You’re handed the mic and a stadium full of 10,000 people. What’s the title of your talk—and what truth are you there to drop?

CP: “Making Things Up As You Go”

D: Who is someone who is absolutely killing it in the gym right now that you’d like to give flowers to, crowning them “Best in Body?" 

CP: Akin Akman, the Founder and CEO of AARMY. I think he does an amazing job practicing what he preaches.

D: What’s your favorite form of [training] torture?

CP: Boxing

D: Fill in the blank: “Hot take, we all need more ____.”

CP: Books