Training
THE RISE OF SOCIAL STRENGTH TRAINING
Women-only lifting clubs are on the rise. Not just a safe space to train, they bring with them an on-demand community.
Culture
ATHLOS NYC'S ALL STAR LINE UP
Set your alarms for “the Superbowl of track and field,” as Athlos NYC kicks off its second ever event next week. Welcome to the new era of women’s sports entertainment.
Being MÁS
HOW SHE BROKE THROUGH: ALEXANDRA ZATARAIN
Eight Sleep’s Co-Founder Alexandra Zatarain talks the power of brand marketing and why 8 hours shut-eye is the secret to smart business.
ABOUT DANIMÁS
Danimás exists to support the Athlete of Life™ on her journey for more. Rooted in the belief that strength forged through training becomes the catalyst for transformation – in the gym, at work, in life. Founded by Dany Garcia, Danimás is a universe where muscle is the ultimate luxury and female power is amplified.
Culture
REBELLION AS A FORM OF STRENGTH
From GLP-1 to the erasure of size inclusivity, model and former athlete Bose Kaylia speaks out about fashion’s body problem — and finds power in her personal resistance.
Style
ATHLETICISM IS TRENDING
New York Fashion Week is underway, and fashion designers are betting big on sporty fits. From new-age tracksuits to sporty sunglasses, here are the trends to know.
Training
IT’S TIME TO GET YOUR CORTISOL UNDER CONTROL
The stress hormone can hijack your body as well as your mind. Here’s how to lower your cortisol for good—and get back to feeling your best.
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Our weekly newsletter, THE MÁS, features original storytelling with world class features on training, business, style and culture. Stay in-the-know by joining the community — together with Danimás, embrace strength as a way of life.
