MUSCLE IS LUXURY
Dany Garcia, photographed by Williams & Hirakawa for Danimás
4 Minute Read
Crafted with care, refined over time, and earned through intention, your physique is one of a kind. Invest in yourself.
In February, Teyana Taylor stepped out at the Grammys in a sculptural Tom Ford dress and almost broke the Internet. Onlookers paused their scrolling in awe of her physique. Her sculpted biceps and shoulders, her clearly defined abs, the sweep of her lats cascading either side of her spine. In this moment of absolute glamour and grace, her physique transcended this fashion moment to reflect the level of transcendence she is having in this awards season moment.
Attending as a first-time nominee for her 2025 album, Escape Room, this was Taylor’s moment. And her body—the architecture which carried her through this moment of achievement and recognition—communicated to onlookers that she had arrived.
Muscles are making headlines. As a society, we have reconciled the fact that women need to get swole to live long; GLP-1 users need to weight lift, too. Muscles are not only primed to carry us through life, but also to enable our accomplishments. Take Lindsey Vonn, who came out of retirement following knee surgery to participate in the Winter Olympics with a torn ACL. Her unwavering commitment to strength training enabled it. Culturally, in 2026, we recognize that a woman’s strength is paramount—and that it’s worthy of celebrating.
Taylor evolved the muscle conversation further. On the red carpet, her physique exuded status, regality, and opulence—language typically associated with luxury gowns, not glutes. This reframes the narrative. Her physique said: I take care of myself. I am worth my time and attention. My body is worth my craftsmanship. The external message? I am luxury.
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Conventional wisdom defines luxury as something that is, in the simplest terms, the best. Luxury symbolizes the gold standard of quality, exclusivity, attention, and experience. It’s also code for rarity, craftsmanship, and intention. Luxury overall reflects the pursuit of betterment, intentionality, and constant refinement.
What if luxury became a term we used to talk about how we treat ourselves–an embodiment of our own hospitality towards our bodies and our minds? Given that your physique is the most exclusive entity on earth, you too are a luxury.
Muscle is luxury. We’ve said this once, and we’ll say it again: your muscle is the physical manifestation of your time, attention, and intention. Your muscles are built through quality nutrition, effort, and consistency—they are hand-crafted and sculpted over weeks, months, and years, through that premier mindset of refinement. Your muscles are the tangible proof of your commitment to becoming the best version of yourself. They symbolize not only your health and well-being, but the commitment to delayed gratification—knowing that the best things in life are the ones that we can’t acquire instantly. Muscles are earned, not bought. And truthfully, they are expensive and time-intensive to maintain.
Muscles are not only a luxury, but they are haute couture. Your muscles are one of a kind–a rarity that is unmatched in purity. No two will ever be identical, and you are the owner of over 600 individual muscles that enable you to live, breathe, and experience the world. Your muscles are the scaffolding for all your hopes, dreams, and desires. They signal ambition and an end goal.
Muscles are malleable, and our mind is a muscle. Connecting with our physical self on a deeper level enables us to evolve our thinking. Muscles constantly refine in line with your thinking. They nurture your growth mindset and are the result of your efforts to be one percent better every day. Muscles allow for personal discovery—they are a constant source of inspiration and experience.
Muscle is a version of luxury and couture that not only enhances your life, but caters to it. Muscles are a gateway to longevity. The gym is a portal through which your life can transform; your muscles are a daily reminder that you can create more than you ever thought possible.
Building muscle is not only a physical practice. It’s a philosophy. Danimás believes that when we start to think of ourselves and our physiques as luxury, we access a mindset that unlocks the rest of our lives.
Invest in yourself.
HOW TO GROW?
Commitment is currency. The Danimás pillars of performance will keep your stocks and strength solid.
1. Time
Creating space in your schedule to train your muscles is the equivalent of flying in first class: it enables a more seamless user experience. Opt for a gym near your home or office, and try incorporating supersets into your workout—they cut down your workout time by 36 percent. For more guidance, visit our guide to jumpstarting your training. Time is also a luxury, and on days where it’s lacking, this 30 minute workout and this one-and-done workout will liberate your schedule while lubricating your body.
2. Attention
This is where artistry becomes mastery. Hone your craft, and nurture your work. No matter how long you’ve been training for, it’s often helpful to refresh the fundamental lessons that will inform your daily practice. Our beginners’ guide to strength training is a no-stone-left-unturned resource built to enable success. Minor details make a major difference.
3. Intention
Refine your technique. Revisit our story that explains why clarity is an essential training tool to focus on your goals. Immerse yourself in what’s working and be mindful of areas that could improve; self-awareness will move the needle. Nutrition is the canvas upon which you paint: ensure your diet supports your pursuit of your pièce de résistance. Training with consistency will unlock your creativity elsewhere—and always be respectful of the process.
4. Growth
Danimás was built on the ethos that investing in tools for strength training, such as a luxury weight belt, can act as a meaningful reminder of your journey. Buckling up with a beautiful belt before a heavy lift is a way to acknowledge and memorialize our growth. Each Danimás belt, crafted by the most prestigious weight belt maker in the U.S., comes with a lifetime guarantee.
Muscle is the mission. Become your own masterpiece.
